How to design an email? Think about it as of a work of art. Do you really like movies and books that simply rehash the old plots without adding something new? People quickly get bored with stale old routines. You need to have this in the back of your mind as you design your e-mails. We think that experimentation is the best way forward! Of course, you should not just introduce things for the sake of it - you need to think about the needs of your clients first. Try to think about what they really want to receive.
FreshMail - how to design an email
These are generalities, but what about the specifics? If you really want to get down to the nitty-gritty, you will need to find sources of useful tips about employing e-mail marketing. One of the best such sources is definitely our website, which offers a lot of great articles about making your newsletters as visually appealing and content-rich as possible. They will definitely help you to find the strategy that really works for you!